There are many uses for an autoresponder. One such use is the publishing and distribution of an ezine or newsletter. Since autoresponder services generally are set up to send automatic responses to the people on the list at certain intervals after they sign up, setting up an autoresponder to send out an ezine could be a little confusing.

Depending on the service that you are utilizing, you will need a ‘broadcast’ feature. The broadcast feature works essentially the same as the autoresponse feature, with one big difference. The messages aren’t sent out at intervals. The messages can, however, be scheduled to go out on a certain day, which has no bearing on when the subscriber was actually added to the mailing list. Broadcast messages are ‘one time’ messages that are only sent to your current mailing list. Individuals who sign up for your list after the broadcast has been sent don’t receive it, unless the specifically request it with it’s’ address, which you must set up.

Using the broadcast feature of most services, you can simply go and either type your newsletter, or copy and paste it into the editor, then select to send the broadcast to your entire mailing list. More advanced services will usually have broadcasting features.

Using an autoresponder to maintain a mailing list and to distribute a newsletter is a wonderful idea. Your subscribers can easily opt-in, or opt-out, and all of the distribution is handled for you, based on the schedule that you set. List maintenance can become very hard without the automation that it provides. You can write every issue of your ezine or newsletter well in advance, and have it delivered to your mailing list, no matter where you are or what you are doing. That is the beauty of automation!

Since all past broadcast and autoresponse messages are saved, you can easily refer back to old issues, or permit individuals to request past issues. You can also use the tracking feature throughout each issue of the newsletter to determine how many clicks you’re getting for the various items or websites that you promote in your ezine.

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If you have not yet purchased an autoresponder or signed up with any of it’s service, ensure that you inquire about the broadcast function first. Not all autoresponders or autoresponder services have this feature, and as your marketing progresses, you will discover that this is one of the most useful features of the service or program.

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