In this article we’re going to cover the basics of proper search engine optimization. Time was companies would pay between $10,000.00 and $40,000.00 a month to hire a search engine optimization company. Now with so much information available on search engine optimization most people can optimize their site themselves and they will only be required to pay out a minimum fee for special service.

This begins in the building process of your website. Many people add many pictures and videos to their websites so that the visitors to their websites have something to look at as opposed to reading. This is your first mistake. While there is a place on every web site for pictures or videos, the majority of every page of your site should be text. Search engines base the ranking of your site on the text content of your site.

Each page of your site should have one main keyword phrase that you turned it for that page. As an example, if you have a website that sells video games, and you want your site to rank in the search engines for the keyword phrase “video games for sale” you need to be sure that that keyword is placed in every paragraph on your site. To summarize if your web pages twelve paragraphs your keyword free should be placed in each one. Also at the beginning of the page you should make sure we’re one of your keyword phrases are in bold print. This will give you twelve instances of your keyword showing up on your page one of which is bold. The search engine bots will see this and decide this is the topic of your website.

Also within your site you should also have other keyword phrases that directly relate to your main keyword phrase. There should be approximately three or four additional key words or keyword phrases that you should use. Also you should try to use these other keyword phrases At least once in every paragraph if possible.

Once you have your website set up an optimized for your key words, it is now time to begin submitting in your web site or web pages to the search engines and directories. While this will take some time and even though some people tell you it is not necessary this actually is a vital element in your search engine optimization process. If you do not have the time to do this yourself you can employ the services of a search engine submission company.

The final step for your search engine optimization is to start building back links to your site. When building the back links you should start with your main keyword phrase and then and in a few of the other keyword phrases that you’ve chosen so it does not look like you were simply targeting one keyword. If the search engines see that every back link you have pointing to your site is attached to the same exact keyword phrase they may consider this spamming and not rank your site. This is why when building back links you want to build back links for approximately four keyword phrases.

Link building is the most important and also most time consuming part of proper search engine optimization. The more links you have for a particular keyword the higher the search engines will rank your site for that keyword phrase. The actual amount of keyword targeted links you need in order to rank in the first page of the search engines will vary from keyword phrase to keyword phrase. As an example, you will need more back links for a keyword phrase like “weight loss” than you would need for a keyword phrase like “proven weight loss programs”. For some keyword phrases you will only need 1,000 to 2,000 links and for keyword phrases with a lot of competition you may need between 20,000 and 50,000 links to get on the first page of the search engines.

One portion of search engine optimization that many people still outsource is the submission of their websites to the search engines, and the creation of their back links. While you can do these things yourself you may find that you are spending twelve hours a day, every day, submitting and building links for your site. A service like “Flight Search Engine Submission”, can submit your site to the search engines and also do all of your link building for you.

By following the instructions above you will be well on your way to properly performing your own search engine optimization. You will be able to get the attention of the search engines without having to pay $10,000.00 a month to a search engine optimization company.

Many people already know the importance of utilizing a search engine submission and link building service, for individuals who do not understand why this is so important you can find a couple of videos that explain the incredible importance of these types of techniques at our website. You can find us at: search engine submission service.